Thai Smiles Japanese Styles
I am Rungruthai Tsuruoka, and I have assumed the position of Managing Director of UFM Fuji Super as of November 2024. It is with the utmost sincerity that I extend my greetings to you all. I would like to take this opportunity to introduce you to our distinguished supermarket."
UFM Fuji Super, established in 1985, is a retail business specializing in imported goods from Japan. With the support from local customers and business partners, we have grown along with the changing times and are now in our 40th year of operation with 5 branches in Bangkok.
Our concept is "Thai Smiles Japanese Styles," a fusion of the gracious Thai spirit of smiles and hospitality with the Japanese spirit of "Omotenashi," which is heartfelt service. We carefully select and prepare our products and create an atmosphere that makes you feel as if you have arrived in Japan the moment you step into our store. Our goal is to provide all customers with a comfortable and enjoyable shopping experience, as well as a safe and reliable shopping environment.
Additionally, UFM Fuji Super values "seasonal ingredients."
Japan's unique geography, stretching from Hokkaido to Okinawa, offers a variety of beautiful landscapes that change with each season. Many small-scale farmers use high-quality cultivation techniques to increase production efficiency and maintain ingredient diversity. One of the most important elements of Japanese food culture is "seasonal ingredients". Since ancient times, Japan has had a tradition of celebrating seasonal events to welcome gods into homes and offer food made from seasonal ingredients. This practice not only serves as a prayer for family prosperity and health, but also expresses gratitude for the changing seasons and the abundance of nature. Seasonal ingredients are also highly nutritious and are believed to help the body receive the necessary nutrients at the right time. At UFM Fuji Super, we are committed to spreading Japanese food culture by offering seasonal ingredients and menus, passing on these values to Thailand, and aiming to celebrate our 50th anniversary.
Currently, the food industry is encountering a period of significant transformation, with the retail sector grappling with escalating raw material costs, import constraints, and fluctuating exchange rates. Amidst these changes, customer lifestyles and values are also diversifying. Therefore, we must evolve and adapt to become a supermarket that truly meets the needs of our customers. Although, UFM Fuji Super is a product seller, we also highly value the customer's perspective. We currently have approximately 360 employees, each with their own unique characteristics. If we consider each employee as a "customer," we will have a variety of opinions. By listening to them and incorporating their ideas into our store development, we can create the best possible experience for our customers in order to cater to diverse needs. We also focus on health-conscious products such as organic vegetables and healthy ingredients. We also plan to develop online ordering services, implement waste reduction measures, and utilize social media to promote events and promotions to further enhance customer satisfaction and build customer trust in terms of safety, speed, and reliability.
In addition, to improve the quality of our organization, Japanese employees, who are experts in each department (Grocery, Delicatessen, Seafood, Meat and Fruits and Vegetables), conduct market analysis using STP Analysis and provide in-depth advice based on Japanese standards with professionalism. At the same time, we empower Thai managers to manage each branch with their own unique style and in accordance with the needs of customers in each area. We plan to expand our business to 10 branches in the future.
We will strive to make "UFM Fuji Super the closest Japan to you." All of our employees are working together to achieve this goal. We thank you for your continued support and look forward to your continued patronage.
UFM Fuji Super Co.,Ltd.
Rungruthai Tsuruoka
Managing Director
